3. Key Words in New Media

Key Words:

SUMMARY Diagnostic residual and partial residual plots are proposed to identify nonlinearity in covariates for generalized linear models. It is shown that these plots are complement each other in the detection of nonlinearity. In addition, a transformed additive model which allows the resulting residual and partial residual plots to be obtained through the standard least squares approach is pro...

Key Words

Play and Playability as Key Concepts in New Media Studies

What is new about the new media? This question has been asked by many researchers in the field of new media studies, but has not yet been answered in a satisfactory way. Concepts such as interactivity, hypertextuality and virtuality, to name just a few, have been used to try to distinguish between new and old media. But these concepts remain rooted in the logic of old media. Attempts to account...

Key words: vegetarianism, diabetes mellitus

Vegetarianism is an old classic eating behavior that leads to lessening of several health risk factors. Vegetarian diet is reported to improve control of blood glucose concentration, to lower insulin requirement and to aid in weight control in diabetic patients. However, there is no evidence for the prevalence of diabetes mellitus to be significantly lower in vegetarians than in non-vegetarians...

Key Words, Culture and Cognition

How much does language influence how we think? How far are the categories of our language contingent and culture-specific? Few questions are of greater significance to the social sciences. In this paper we attempt to demonstrate that linguistic semantics can address these questions with rigour and precision, by analysing some examples of cultural 'key words' in several languages. We want to arg...